Search engine optimization never had a clear definition. Page speed, for example, once considered to be a matter of usability, found its way into the SEO domain. Same goes for design, readability and accessibility as they’re main conversion rate factors now.
You might say: “But my SEO person never had any say in these matters.” It’s not anybody’s fault. Everything’s evolving and so is the definition of an SEO.
Making your WordPress SEO friendly means it’s optimized for conversions. These are the things all websites should aim for:
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